This text is currently only avaliable in Swedish. I'll just to give you a quick summary. Sweden and Norway are working intensly with nation branding and spreading the word about them selves as nations of peace and environmentally friendly/progressive etc. But looking at the facts another ugly face appears... Norway is one of the top oil-nations in the world, Sweden the biggest exporter of arms IN THE WORLD (per capita) . Looking at how corporate branding has been developing since 1990 it is easy to see that nation branding is lacking in authenticity. The question I ask is when the Nordic countries (and other nations) will start walking the authentic path in terms of communication and leadership. I hope that consultants like Niel Crofts will get some nation branding gigs soon.
(an interesting comparison is how the British Council is spreading the word about Creative Industry, Culture and Creativity in the world but reports from GB tell a story of radical cuts in arts and culture.)
Hurra för fredsnationen Sverige! 300 år av fred inom landets gränser, men Kriget går på export... Dags att vi alla inser faktum: Vi exporterar mest vapen i världen! Samtidigt berättar vi för världen om hur fredsälskande vi är som nation.
Läs artikeln i DN om Sveriges sorgliga världsrekord.
Och Norge som delar ut fredspris i dagarna är inte mycket bättre. För olje-nationen Norge är det tydligt att ser lika dant ut på miljöområdet - höga hästar i ord - slingrande ormar i handling.
Om det är sant som det sägs att "nation branding" är det nya heta så är dags för oss i Norden att gå en kurs i autentisk kommunikation... och då förhoppningsvis inte ändra kommunikationen utan börja leva upp till vad vi säger. (Här är ett konsult-tips: http://www.neilcrofts.com/)
Om de stora varumärkena klarade det vid senaste millenieskiftet så borde vi också i alla fall göra ett försök.
Wednesday, December 7, 2011
Tuesday, August 24, 2010
Tuesday, June 8, 2010
This lively RSA Animate, adapted from Dan Pink's talk at the RSA, illustrates the hidden truths behind what really motivates us at home and in the workplace.
Friday, April 23, 2010
Thursday, April 22, 2010
Wednesday, March 17, 2010
The Beautiful Losers film ... in their own words:
"Beautiful Losers celebrates the spirit behind one of the most influential cultural movements of a generation. In the early 1990's a loose-knit group of likeminded outsiders found common ground at a little NYC storefront gallery. Rooted in the DIY (do-it-yourself) subcultures of skateboarding, surf, punk, hip hop & graffiti, they made art that reflected the lifestyles they led. Developing their craft with almost no influence from the "establishment" art world, this group, and the subcultures they sprang from, have now become a movement that has been transforming pop culture. Starring a selection of artists who are considered leaders within this culture, Beautiful Losers focuses on the telling of personal stories...speaking to themes of what happens when the outside becomes "in" as it explores the creative ethos connecting these artists and today's youth."
Wednesday, February 24, 2010
Below are the slides from Anders Sjöman's (springtime/The Pact Project) presentation on Crowdsourcing in film making.
Saturday, February 20, 2010
Tuesday, January 26, 2010
Monday, December 21, 2009
It was a long time ago I first posted Planet of the arabs to the blog - a short trailer-like presentation of how arabs are presented in hollywood films. When I met the guy who made it in Beirut I didn't know that it was based on a book called "Reel bad arabs"by Dr. Jack Shaheen. The title of the book is also the title of a documentary.